...And much more!
It's no secret that most people are scared to start a business or launch a new product, right? I was fearful when I launched my first few businesses.
But, that's because I didn't have the right support around me! There are plenty of people who will tell you that, "entrepreneurship is like jumping off a cliff and building a plane on the way down" and OMG I believed that and bought into it... I started and launched businesses, jumped off the cliff, burning through my key resources, time, energy and money on the way down... In my case, it was thousands and thousands, huge stress and anxiety and generally in a constant state of overwhelm, trying to figure this all out.
And the truth is, it was really tough to put in massive hours each day, months and months on end, hustling and grinding, day in and day out, trying to get my business up and running to the point that I felt like I wouldn't lose everything... my health, my family, my mental well being, my ability to pay rent and buy food... having faith that someone would actually want what I had created and the painful thing is there's been times when I thought what I had was AWESOME but the market thought otherwise.
I realised after losing tens of thousands of dollars, getting divorced, feeling like I was burning out mentally and physically that this was risking too much and that there had to be a better way, to create something I loved, that the market loved, but without risking soooo much.
Am I right? I wanted to be my own boss, creating something epic without risking everything. Is that what you want too?
So I got to work figuring this out... I started pulling together, testing, refining, breaking different systems and processes that allowed me to validate and launch my ideas, products/services before I spent hours of time, money and effort, that's when everything changed for me...